Making your site attractive to search engines can't be just an afterthought
In years gone by all you had to do to get high search engine rankings was to pack a lot of keywords in hidden meta tags in the code that produced the web page. The search engine spiders would index all these words and assume that the more times a word was mentioned the more important the site was on that subject. It was a bit like taxi companies calling themselves AAAAA Ace Cabs to be first in the telephone list.
Nowadays that just doesn't work - and can sometimes be detrimental. Search engines wouldn't remain popular if the results were not relevant. So they have developed ever more sophisticated algorithms to weed out the cheats. Of course it has now become a game, with web builders trying to beat the latest Google release.
The secret is hard work and good content that's relevant to your customers
"Content is king" is today's search engine mantra. Your site must be designed
to contain the information and words your potential customers are
seeking. If your site delivers relevant content both your buyers
and the web bots not only are
you delivering a service to your buyers but also designed in from
the start. Leaping Hare can help you create relevant content and
build it into your site design.
Web links
Of course it is important to get links to your site from other relevant websites. Not only will this lead visitors to your site but links from well-regarded sites with a high Google PageRankwill increase your ranking too. Links from blogs are useful as they are increasingly seen by search engines as independent endorsements. But beware "link farms" that are just pages of exchanged links, as they are rarely very effective and your site could even get penalised by major search engines. Leaping Hare can get you listed on relevant directories and sites of interest to your buyers.
Submission services are not necessarily good value
You may get a lot of spam emails offering to get your site to the top of the search engine lists. Before you spend your money it's worth learning all about what you get.
If you design your site right, with
good content, your site will eventually get found by the spiders
and indexed appropriately. To speed things up you should submit the
site to relevant search engines and web directories. In the early
months of the site it should be monitored and adjusted to get the
best results for your range of keywords. But after that, unless you
are in a highly competitive market niche, there is not much more
to be done! As long as your site is kept up to date it will normally
retain its ranking or even increase of its own accord. It certainly
doesn't need to be submitted to thousands of (mostly irrelevant)
search engines each month. 
Anyone who tells you it does is trying
to rip you off.
Of course, there are many good submission specialists, like Leaping Hare, that provide a quality service focused on getting the results your business needs. This will normally involve regular monitoring and refreshing of the site. Resubmission of the site or changes to metatags etc. will only normally be necessary if the site starts to slip or you have new goals you wish to achieve. This keeps the cost down and linked to the results you seek.
Paid-for listings
Sometimes it may be important to pay for advertising on the internet. There are many different forms this may take, from paid-for directory listings to banner advertising. As with advertising in other media it is vital to design a campaign to meet your specific business requirements. Leaping Hare can guide you through the options and create an advertising programme suited to your business, your marketplace and your goals.
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